Dan Flood, General Manager of Fletcher Jones Volkswagen, said recently, "All of Chicago looks forward to PrideFest and the Pride Parade. We love having the opportunity to participate in the parade and to celebrate Chicago Pride."

2012 Chicago Pride Parade - Courtesy of Fletcher Jones VW
There was a new parade route this year. Parade participants lined up at corner of Broadway & Montrose and the parade began at12noon, proceeding south on Broadway to Halsted; then south to Belmont; east to Broadway; south to Diversey; east on to Cannon Drive to the parade end point in Lincoln Park.
2012 Chicago Pride Parade - Courtesy of Fletcher Jones VW